Today, whether you're an Amazon or AliExpress seller, or simply an independent e-commerce operator, you can easily sell your products worldwide. However, it's important to remember that for many product categories or regions, we need to sell to customers whose native language is not English. Data shows that in Malaysia, Malay people are more likely to choose to purchase items presented in Malay.
Today, whether you're an Amazon or AliExpress seller, or simply an independent e-commerce operator, you can easily sell your products worldwide. However, it's important to remember that for many product categories or regions, we need to sell to customers whose native language is not English. Data shows that in Malaysia, Malay people are more likely to choose to purchase items presented in Malay.
If sellers want to open up new markets or increase conversion rates, the following 3 practices are worth learning from:
- Identify the Most Important Text in Images
- Batch Translate Product Images Using AI Tools
- Refine Text Layout with Piclaza's Editing Workbench
Step 1: Identify Key Information, i.e., Text That May Affect Conversions, Such As:
Product Name and Model: Clear product names and specific models to avoid confusion.
Specifications or Size Charts: For clothing, home goods, etc., accurate size information can significantly reduce return rates.
Core Selling Points and Usage Scenarios: Directly translate the product's unique advantages and pain points it solves, using scenario images to show how the product integrates into daily life.
Assembly/Usage Instructions: For products requiring installation or specific operations, providing concise guides in the local language can enhance the user experience.
Think from the buyer's perspective: what information do they most want to get from the images? This information must be presented in the language they are most familiar with.
Step 2: Use Piclaza, an AI Translation Tool Optimized for E-commerce Scenarios
Piclaza supports extracting product links from multiple e-commerce platforms like Amazon and AliExpress for batch translation, accurately translating every product image in bulk.
Select the correct source and target languages.
Select the images to be translated.
Why I Choose Piclaza Among Many AI Translation Tools:
Batch Processing Capability: Supports uploading images via file upload, link extraction, etc. If you are a seller with a large number of SKUs, these high-efficiency upload methods can greatly save time and cost.
E-commerce Scenario Optimization: AI translation specifically optimized for e-commerce scenarios, coupled with a continuously updated e-commerce exclusive glossary, means it can achieve more accurate and authentic translation effects for product descriptions and professional terminology.
Step 3: Use Piclaza's Built-in Editing Workbench to Fine-tune Text in Images
This is the step I value most and is crucial for the success of product image localization. Merely translating text is far from enough; cultural integration is even more important. The layout, font, and reading direction of the text must conform to the habits of the target market.
Reading Habits: Consider whether the local reading direction is horizontal or vertical, and whether text reads from left to right or right to left. For example, some Asian languages have a vertical reading habit, which needs to be considered during refinement.
Visual Aesthetics: Adjust font size, color, and position to ensure the text harmonizes with the image background, does not interfere with product display, and is easy to read.
A/B Testing: Using the editor to create multiple sets of detail images for A/B testing is a powerful tool for improving conversion rates. Through data analysis, you can find out which layout style and translation expression can best appeal to target consumers.
My Experience: Localization is not just language translation, but cultural integration. For example, in Muslim markets, avoid sensitive patterns in images; in Western markets, emphasize the product's environmental attributes, etc. The editing workbench allows you to flexibly adjust these details.
If you need more technical and language support, please contact team@piclaza.com.