A user asked in the Shopify community: "I would like to have different pictures for different markets…".
76% of online shoppers prefer to buy products with information in their native language. If customers can't read, they won't buy. English-only e-commerce websites reach less than 25% of inteßrnet users worldwide, so many merchants are starting to localize and translate product descriptions in their stores to boost competitiveness, retention, and conversion rates in multilingual markets.
How to localize product images：
Localization is usually achieved through site-building plugins such as Weglot or Langify. However, these tools only cover text content. When it comes to product images, sellers typically have to replace it manually or use image translation tools.
A seller’s challenge：
On Reddit’s Shopify forum, one seller shared that he wanted to translate the text inside images so overseas customers would see him as more professional. But he only had the manufacturer’s English product images. The image quality was high, yet to adapt them for localization he had to erase the text and move it into the listing—risking damage to the original visuals.
Maybe choose a professional translation team？：
Ulatus might solve this problem. This translation company worked with an independent beauty and personal care brand, processing over 1,500 Photoshop files—more than 20GB of data—and translating a total of 300,000 characters. That’s certainly a hefty expense. While independent site owners might be able to afford the cost and time, for most smaller sellers on Amazon, Temu, Shopee, Shopify, or AliExpress, efficiency and cost control in listing products are the real priorities.
AI image translation tools：
Whether you’re running an independent site, a small shop, or a reselling business, if your supplier only provides English e-commerce images, you can bulk-upload them to the Piclaza AI translation tool. Or, use the Piclaza Chrome extension to automatically capture and translate English product images from Amazon, AliExpress, and other platforms. With automated translation and image processing, sellers don’t need to hire professional translators or designers, reducing overall operating costs.
--Automated batch translation & upload With the Piclaza AI tool or plugin, sellers can complete translation and upload of large batches of product images in just minutes—eliminating tedious manual processes. Bulk handling makes it easy to keep up with frequent product updates.
--Refinement and layout optimization After translation, sellers can adjust the placement and font style of the translated text to ensure a more polished and professional look.
https://www.youtube.com/watch?v=iCT8bp2qlRM
Multilingual website Case study：DREAME
About Dreame: A Chinese e-commerce company specializing in home cleaning. Over 21 million households across 120+ countries and regions use Dreame products. They now operate a network of more than 4,000 physical stores and over 7.5 million channel members.
Localization strategy: Dreame provides localized content for Asian, European, and North American markets, including site framework and navigation, product listings and currencies, as well as translated product images. On Amazon Mexico, they also offer full Spanish-language content.
Ready to reach new markets? Piclaza Image Translation Tool helps you localize product images in just seconds—automatically translating text inside visuals so your store looks professional in every language.
Boost trust, clarity, and conversions worldwide. Try it now at Piclaza.com.